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Created at 01/08/2020 11:43
  0.32k

Mark logomark brandmark vector clever smart modern brand branding identity palette

  • #a644d4
  • #d47cf0
  • #7c249f
  • #6c4b7e
  • #ac98c0
  • #241424
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The palette consists of Semi dark, Light, Dark colors. Accent colors #d47cf0 and #7c249f. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #241424 (darkest) to #D47CF0 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).

Overall temperature among swatches leans cool.

HEX codes (sorted): #241424, #6C4B7E, #7C249F, #A644D4, #AC98C0, #D47CF0

Palette Mark logomark brandmark vector clever smart modern brand branding identity palette has combination of 6 codes colors:
HEX: #a644d4, RGB: (166, 68, 212); HEX: #d47cf0, RGB: (212, 124, 240); HEX: #7c249f, RGB: (124, 36, 159)
HEX: #6c4b7e, RGB: (108, 75, 126); HEX: #ac98c0, RGB: (172, 152, 192); HEX: #241424, RGB: (36, 20, 36)
Simplified version of palette colors
Shade of darkorchid, Tint of violet, Shade of darkmagenta, Shade of darkslateblue, Tint of plum, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Mark logomark brandmark vector clever smart modern brand branding identity palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#a644d4 #a644d4 RGB(166, 68, 212)
#d47cf0 #d47cf0 RGB(212, 124, 240)
#7c249f #7c249f RGB(124, 36, 159)
#6c4b7e #6c4b7e RGB(108, 75, 126)
#ac98c0 #ac98c0 RGB(172, 152, 192)
#241424 #241424 RGB(36, 20, 36)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#a644d4
#d47cf0
1.8
#a644d4
#7c249f
1.68
#a644d4
#6c4b7e
1.49
#a644d4
#ac98c0
1.82
#d47cf0
#ac98c0
1
#7c249f
#6c4b7e
1.12

Image palette Mark logomark brandmark vector clever smart modern brand branding identity palette png

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