Identity modern logo mark branding

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Created at 09/03/2022 15:01

The palette consists of Light, Semi dark colors. Accent colors Fluorescent Blue #3bf1f5 and Maya Blue #7bc4fb. Palette has Cool colors temperature.

By lightness, this palette runs from #303D54 (darkest) to #3BF1F5 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

The hues stay in one region of the color wheel, spanning about 111°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #303D54, #3BF1F5, #4D9AB1, #5C2464, #7BC4FB, #C6C2D0

Palette Identity modern logo mark branding combines 6 color codes:

HEX: #3bf1f5, RGB: (59, 241, 245); HEX: #7bc4fb, RGB: (123, 196, 251); HEX: #5c2464, RGB: (92, 36, 100)

HEX: #4d9ab1, RGB: (77, 154, 177); HEX: #c6c2d0, RGB: (198, 194, 208); HEX: #303d54, RGB: (48, 61, 84)

Simplified version of palette colors

Tint of Cyan, Shade of Light Sky Blue, Tint of Purple, Shade of Cadet Blue, Tint of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity modern logo mark branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3bf1f5	#3bf1f5	RGB(59, 241, 245)	Fluorescent Blue	—
#7bc4fb	#7bc4fb	RGB(123, 196, 251)	Maya Blue	—
#5c2464	#5c2464	RGB(92, 36, 100)	Palatinate Purple	—
#4d9ab1	#4d9ab1	RGB(77, 154, 177)	Cyan Azure	—
#c6c2d0	#c6c2d0	RGB(198, 194, 208)	Lavender Gray	—
#303d54	#303d54	RGB(48, 61, 84)	Charcoal	—

6 color pairs have low contrast and need improvement which may impact readability.