Created at 02/08/2023 09:36
Brand identity modern logo mark logotype colors palette
- Brandeis Blue#086cfb
- Cornflower Blue#5da0f4
- Air Force Blue (USAF)#023682
- Taupe Gray#84848c
- Gray (X11)#bcbcbc
- Arsenic#3d3c44
The palette consists of Semi dark, Light, Dark colors. Accent colors Air Force Blue (USAF) #023682 and Gray (X11) #bcbcbc. Palette has Cool, Neutral colors temperature.
By lightness, this palette runs from #3D3C44 (darkest) to #BCBCBC (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Hue spacing suggests a mostly analogous cluster (loose heuristic, not a strict color-theory label).
Overall temperature among swatches leans cool.
HEX codes (sorted): #023682, #086CFB, #3D3C44, #5DA0F4, #84848C, #BCBCBC
Palette Brand identity modern logo mark logotype colors palette has combination of 6 codes colors:
HEX: #086cfb, RGB: (8, 108, 251); HEX: #5da0f4, RGB: (93, 160, 244); HEX: #023682, RGB: (2, 54, 130)
HEX: #84848c, RGB: (132, 132, 140); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #3d3c44, RGB: (61, 60, 68)
Simplified version of palette colors
Tint of royalblue, Shade of cornflowerblue, Tint of darkslateblue, Shade of Grey, Tint of Silver, Tint of dimgrey
Color scheme was created by colorhunt
Colors codes in palette
Brand identity modern logo mark logotype colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #086cfb | #086cfb | RGB(8, 108, 251) | Brandeis Blue | — |
| #5da0f4 | #5da0f4 | RGB(93, 160, 244) | Cornflower Blue | — |
| #023682 | #023682 | RGB(2, 54, 130) | Air Force Blue (USAF) | — |
| #84848c | #84848c | RGB(132, 132, 140) | Taupe Gray | — |
| #bcbcbc | #bcbcbc | RGB(188, 188, 188) | Gray (X11) | — |
| #3d3c44 | #3d3c44 | RGB(61, 60, 68) | Arsenic | — |
Color Palette Contrast
6 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#086cfb | #5da0f4 | 1.71 |
#086cfb | #84848c | 1.24 |
#5da0f4 | #84848c | 1.37 |
#5da0f4 | #bcbcbc | 1.41 |
#023682 | #3d3c44 | 1.04 |
#84848c | #bcbcbc | 1.95 |
Image palette Brand identity modern logo mark logotype colors palette png
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