Vector corporate logo design brand identity colors palette

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Created at 12/17/2019 09:00

The palette consists of Dark, Light, Semi dark colors. Accent colors #4b06f8 and #a47df9. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #31375C (darkest) to #BDBFCB (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 65°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #31375C, #4B06F8, #84088C, #84548C, #A47DF9, #BDBFCB

Palette Vector corporate logo design brand identity colors palette combines 6 color codes:

HEX: #4b06f8, RGB: (75, 6, 248); HEX: #a47df9, RGB: (164, 125, 249); HEX: #84088c, RGB: (132, 8, 140)

HEX: #84548c, RGB: (132, 84, 140); HEX: #bdbfcb, RGB: (189, 191, 203); HEX: #31375c, RGB: (49, 55, 92)

Simplified version of palette colors

Tint of Blue, Tint of Medium Purple, Tint of Dark Magenta, Tint of Dark Orchid, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Vector corporate logo design brand identity colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4b06f8	#4b06f8	RGB(75, 6, 248)	—	—
#a47df9	#a47df9	RGB(164, 125, 249)	—	—
#84088c	#84088c	RGB(132, 8, 140)	—	—
#84548c	#84548c	RGB(132, 84, 140)	—	—
#bdbfcb	#bdbfcb	RGB(189, 191, 203)	—	—
#31375c	#31375c	RGB(49, 55, 92)	—	—

8 color pairs have low contrast and need improvement which may impact readability.