Created at 09/04/2022 15:12
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Ecommerce logo lettering identity

Watermelon Red
#bb404c
New York Pink
#ce8680
Smoky Black
#140708
Middle Red Purple
#9c4c4c
Khaki (HTML/CSS)
#c4ae9b
Gray
#444444
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The palette consists of Semi dark, Light, Dark colors. Accent colors Watermelon Red #bb404c and Smoky Black #140708. Palette has Warm, Neutral colors temperature.
Palette Ecommerce logo lettering identity has combination of 6 codes colors:
HEX: #bb404c, RGB: (187, 64, 76); HEX: #ce8680, RGB: (206, 134, 128); HEX: #140708, RGB: (20, 7, 8)
HEX: #9c4c4c, RGB: (156, 76, 76); HEX: #c4ae9b, RGB: (196, 174, 155); HEX: #444444, RGB: (68, 68, 68)
Simplified version of palette colors
Shade of crimson, Tint of rosybrown, Shade of Black, Shade of brown, Tint of tan, Tint of dimgrey
Color scheme was created by colorswall

Colors codes in palette

Ecommerce logo lettering identity color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#bb404c RGB(187, 64, 76)Watermelon Red
#ce8680 RGB(206, 134, 128)New York Pink
#140708 RGB(20, 7, 8)Smoky Black
#9c4c4c RGB(156, 76, 76)Middle Red Purple
#c4ae9b RGB(196, 174, 155)Khaki (HTML/CSS)
#444444 RGB(68, 68, 68)GrayGoshawk Grey

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#bb404c
#ce8680
1.85
#bb404c
#9c4c4c
1.11
#bb404c
#444444
1.83
#ce8680
#c4ae9b
1.34
#9c4c4c
#444444
1.64

Image palette Ecommerce logo lettering identity png

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