Blue logo redesign branding hex colors

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Created at 12/17/2019 18:44

The palette consists of Semi dark, Light, Dark colors. Accent colors #4c54e4 and #111673. Palette has Cool colors temperature.

By lightness, this palette runs from #111673 (darkest) to #C4D4DC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 83% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 38°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #111673, #141984, #4C54E4, #9497EC, #C4D4DC

Palette Blue logo redesign branding hex colors combines 6 color codes:

HEX: #4c54e4, RGB: (76, 84, 228); HEX: #9497ec, RGB: (148, 151, 236); HEX: #111673, RGB: (17, 22, 115)

HEX: #141984, RGB: (20, 25, 132); HEX: #c4d4dc, RGB: (196, 212, 220); HEX: #141984, RGB: (20, 25, 132)

Simplified version of palette colors

Shade of Slate Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Midnight Blue, Tint of Light Blue, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Blue logo redesign branding hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4c54e4	#4c54e4	RGB(76, 84, 228)	—	—
#9497ec	#9497ec	RGB(148, 151, 236)	—	—
#111673	#111673	RGB(17, 22, 115)	—	—
#141984	#141984	RGB(20, 25, 132)	—	—
#c4d4dc	#c4d4dc	RGB(196, 212, 220)	—	—
#141984	#141984	RGB(20, 25, 132)	—	—

4 color pairs have low contrast and need improvement which may impact readability.