Blue logo identity generation

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Created at 03/02/2020 14:18

The palette consists of Semi dark, Light, Dark colors. Accent colors #1c3af8 and #3a3a3a. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #3A3A3A (darkest) to #B6B2CF (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 21°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #1C3AF8, #2D0AC4, #3A3A3A, #838585, #92A3F8, #B6B2CF

Palette Blue logo identity generation combines 6 color codes:

HEX: #1c3af8, RGB: (28, 58, 248); HEX: #92a3f8, RGB: (146, 163, 248); HEX: #2d0ac4, RGB: (45, 10, 196)

HEX: #838585, RGB: (131, 133, 133); HEX: #b6b2cf, RGB: (182, 178, 207); HEX: #3a3a3a, RGB: (58, 58, 58)

Simplified version of palette colors

Tint of Blue, Tint of cornflowerblue, Tint of mediumblue, Tint of Grey, Shade of thistle, Shade of darkslategrey

Color scheme was created by colorswall

Color codes in palette

Blue logo identity generation color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1c3af8	#1c3af8	RGB(28, 58, 248)	—	—
#92a3f8	#92a3f8	RGB(146, 163, 248)	—	—
#2d0ac4	#2d0ac4	RGB(45, 10, 196)	—	—
#838585	#838585	RGB(131, 133, 133)	—	—
#b6b2cf	#b6b2cf	RGB(182, 178, 207)	—	—
#3a3a3a	#3a3a3a	RGB(58, 58, 58)	—	—

7 color pairs have low contrast and need improvement which may impact readability.