G logo branding modern brand identity

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Created at 10/09/2022 07:00

The palette consists of Light, Semi dark colors. Accent colors Azure #067cf9 and Mindaro #d9ee87. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #54342C (darkest) to #D9EE87 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 59% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #067CF9, #0C7DA1, #54342C, #AC805E, #CFBDA0, #D9EE87

Palette G logo branding modern brand identity combines 6 color codes:

HEX: #067cf9, RGB: (6, 124, 249); HEX: #d9ee87, RGB: (217, 238, 135); HEX: #0c7da1, RGB: (12, 125, 161)

HEX: #ac805e, RGB: (172, 128, 94); HEX: #cfbda0, RGB: (207, 189, 160); HEX: #54342c, RGB: (84, 52, 44)

Simplified version of palette colors

Shade of Steel Blue, Shade of Khaki, Shade of Steel Blue, Shade of Peru, Tint of Tan, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

G logo branding modern brand identity color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#067cf9	#067cf9	RGB(6, 124, 249)	Azure	—
#d9ee87	#d9ee87	RGB(217, 238, 135)	Mindaro	—
#0c7da1	#0c7da1	RGB(12, 125, 161)	CG Blue	—
#ac805e	#ac805e	RGB(172, 128, 94)	Café Au Lait	—
#cfbda0	#cfbda0	RGB(207, 189, 160)	Dark Vanilla	—
#54342c	#54342c	RGB(84, 52, 44)	Royal Brown	—

5 color pairs have low contrast and need improvement which may impact readability.