Created at 10/09/2022 07:00
  0.13k

G logo branding modern brand identity

Azure
#067cf9
Mindaro
#d9ee87
CG Blue
#0c7da1
Café Au Lait
#ac805e
Dark Vanilla
#cfbda0
Royal Brown
#54342c
The palette consists of Light colors. Accent colors Azure #067cf9 and Mindaro #d9ee87. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #54342C (darkest) to #D9EE87 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #067CF9, #0C7DA1, #54342C, #AC805E, #CFBDA0, #D9EE87

Palette G logo branding modern brand identity has combination of 6 codes colors:
HEX: #067cf9, RGB: (6, 124, 249); HEX: #d9ee87, RGB: (217, 238, 135); HEX: #0c7da1, RGB: (12, 125, 161)
HEX: #ac805e, RGB: (172, 128, 94); HEX: #cfbda0, RGB: (207, 189, 160); HEX: #54342c, RGB: (84, 52, 44)
Simplified version of palette colors
Tint of steelblue, Tint of Khaki, Tint of steelblue, Tint of peru, Shade of tan, Shade of Maroon
Color scheme was created by colorswall

Colors codes in palette

G logo branding modern brand identity color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#067cf9 #067cf9 RGB(6, 124, 249)Azure
#d9ee87 #d9ee87 RGB(217, 238, 135)Mindaro
#0c7da1 #0c7da1 RGB(12, 125, 161)CG Blue
#ac805e #ac805e RGB(172, 128, 94)Café Au Lait
#cfbda0 #cfbda0 RGB(207, 189, 160)Dark Vanilla
#54342c #54342c RGB(84, 52, 44)Royal Brown

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#067cf9
#0c7da1
1.17
#067cf9
#ac805e
1.14
#d9ee87
#cfbda0
1.44
#0c7da1
#ac805e
1.34
#ac805e
#cfbda0
1.9

Image palette G logo branding modern brand identity png