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Created at 10/16/2022 08:37
  81

Design brand minimal branding

  • Beer
    #fb861b
  • Ruddy Pink
    #ef8b96
  • Generic Viridian
    #048363
  • Polished Pine
    #4ca58f
  • Chinese White
    #dbe9e3
  • Charleston Green
    #2c2c2c
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The palette consists of Light, Dark colors. Accent colors Beer #fb861b and Generic Viridian #048363. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #DBE9E3 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Warm and cool swatches are fairly balanced.

HEX codes (sorted): #048363, #2C2C2C, #4CA58F, #DBE9E3, #EF8B96, #FB861B

Palette Design brand minimal branding has combination of 6 codes colors:
HEX: #fb861b, RGB: (251, 134, 27); HEX: #ef8b96, RGB: (239, 139, 150); HEX: #048363, RGB: (4, 131, 99)
HEX: #4ca58f, RGB: (76, 165, 143); HEX: #dbe9e3, RGB: (219, 233, 227); HEX: #2c2c2c, RGB: (44, 44, 44)
Simplified version of palette colors
Tint of darkorange, Shade of lightcoral, Tint of seashell, Shade of lightseagreen, Tint of mintcream, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Design brand minimal branding color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#fb861b #fb861b RGB(251, 134, 27)Beer
#ef8b96 #ef8b96 RGB(239, 139, 150)Ruddy Pink
#048363 #048363 RGB(4, 131, 99)Generic Viridian
#4ca58f #4ca58f RGB(76, 165, 143)Polished Pine
#dbe9e3 #dbe9e3 RGB(219, 233, 227)Chinese White
#2c2c2c #2c2c2c RGB(44, 44, 44)Charleston Green

Color Palette Contrast

8 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#fb861b
#ef8b96
1.03
#fb861b
#048363
1.92
#fb861b
#4ca58f
1.2
#fb861b
#dbe9e3
1.96
#ef8b96
#048363
1.98
#ef8b96
#4ca58f
1.24

Image palette Design brand minimal branding png

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