Branding logo minimal brand design

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Created at 03/17/2020 09:41

The palette consists of Light, Dark, Semi dark colors. Accent colors #f4043c and #820220. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #3C3C3C (darkest) to #BCBCBC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 2°.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #3C3C3C, #818181, #820220, #BCBCBC, #F4043C, #FC84A4

Palette Branding logo minimal brand design combines 6 color codes:

HEX: #f4043c, RGB: (244, 4, 60); HEX: #fc84a4, RGB: (252, 132, 164); HEX: #820220, RGB: (130, 2, 32)

HEX: #818181, RGB: (129, 129, 129); HEX: #bcbcbc, RGB: (188, 188, 188); HEX: #3c3c3c, RGB: (60, 60, 60)

Simplified version of palette colors

Shade of Crimson, Tint of Pale Violet Red, Tint of Maroon, Tint of Grey, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo minimal brand design color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f4043c	#f4043c	RGB(244, 4, 60)	—	—
#fc84a4	#fc84a4	RGB(252, 132, 164)	—	—
#820220	#820220	RGB(130, 2, 32)	—	—
#818181	#818181	RGB(129, 129, 129)	—	Trolley Grey
#bcbcbc	#bcbcbc	RGB(188, 188, 188)	—	—
#3c3c3c	#3c3c3c	RGB(60, 60, 60)	—	—

5 color pairs have low contrast and need improvement which may impact readability.