Logo modern branding design palette

  • Deep Carrot Orange
    #e16d34
  • Vivid Tangerine
    #fc9686
  • Rich Black (FOGRA29)
    #04041c
  • Taupe Gray
    #84848c
  • Light Gray
    #d3d1d6
  • Purple Noir
    #352e58
  0.11k
Created at 10/16/2022 11:59
The palette consists of Light, Dark, Semi dark colors. Accent colors Vivid Tangerine #fc9686 and Rich Black (FOGRA29) #04041c. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #04041C (darkest) to #D3D1D6 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 140° of the color wheel.

Warm and cool swatches are fairly balanced (2 warm, 2 cool).

HEX codes (sorted): #04041C, #352E58, #84848C, #D3D1D6, #E16D34, #FC9686

Palette Logo modern branding design palette combines 6 color codes:
HEX: #e16d34, RGB: (225, 109, 52); HEX: #fc9686, RGB: (252, 150, 134); HEX: #04041c, RGB: (4, 4, 28)
HEX: #84848c, RGB: (132, 132, 140); HEX: #d3d1d6, RGB: (211, 209, 214); HEX: #352e58, RGB: (53, 46, 88)
Simplified version of palette colors
Tint of chocolate, Tint of salmon, Tint of Black, Tint of Grey, Shade of lightgrey, Shade of darkslateblue
Color scheme was created by colorswall

Color codes in palette

Logo modern branding design palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#e16d34 #e16d34 RGB(225, 109, 52)Deep Carrot Orange—
#fc9686 #fc9686 RGB(252, 150, 134)Vivid Tangerine—
#04041c #04041c RGB(4, 4, 28)Rich Black (FOGRA29)—
#84848c #84848c RGB(132, 132, 140)Taupe Gray—
#d3d1d6 #d3d1d6 RGB(211, 209, 214)Light Gray—
#352e58 #352e58 RGB(53, 46, 88)Purple Noir—

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#e16d34
#fc9686
1.52
#e16d34
#84848c
1.13
#fc9686
#84848c
1.73
#fc9686
#d3d1d6
1.4
#04041c
#352e58
1.61

Image palette Logo modern branding design palette png