Vector logo design branding colors

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Created at 12/23/2019 15:43

The palette consists of Light, Dark colors. Accent colors #fcb4ec and #601271. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #601271 (darkest) to #FCB4EC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 59°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #601271, #6E1583, #AEA5A1, #BF38DE, #CBC3E5, #FCB4EC

Palette Vector logo design branding colors combines 6 color codes:

HEX: #bf38de, RGB: (191, 56, 222); HEX: #fcb4ec, RGB: (252, 180, 236); HEX: #601271, RGB: (96, 18, 113)

HEX: #aea5a1, RGB: (174, 165, 161); HEX: #cbc3e5, RGB: (203, 195, 229); HEX: #6e1583, RGB: (110, 21, 131)

Simplified version of palette colors

Shade of Medium Orchid, Tint of Plum, Shade of Purple, Shade of Dark Gray, Shade of Thistle, Tint of Purple

Color scheme was created by colorswall

Color codes in palette

Vector logo design branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#bf38de	#bf38de	RGB(191, 56, 222)	—	—
#fcb4ec	#fcb4ec	RGB(252, 180, 236)	—	—
#601271	#601271	RGB(96, 18, 113)	—	—
#aea5a1	#aea5a1	RGB(174, 165, 161)	—	—
#cbc3e5	#cbc3e5	RGB(203, 195, 229)	—	—
#6e1583	#6e1583	RGB(110, 21, 131)	—	—

5 color pairs have low contrast and need improvement which may impact readability.