Finance branding logo mark palette

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Created at 10/18/2022 16:50

The palette consists of Light, Dark colors. Accent colors Bright Green #6bfb04 and Avocado #409602. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #14100A (darkest) to #B2FC7C (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 62°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #14100A, #3C900C, #409602, #6BFB04, #B2FC7C

Palette Finance branding logo mark palette combines 6 color codes:

HEX: #6bfb04, RGB: (107, 251, 4); HEX: #b2fc7c, RGB: (178, 252, 124); HEX: #3c900c, RGB: (60, 144, 12)

HEX: #409602, RGB: (64, 150, 2); HEX: #14100a, RGB: (20, 16, 10); HEX: #14100a, RGB: (20, 16, 10)

Simplified version of palette colors

Shade of Lawn Green, Tint of Pale Green, Tint of Forest Green, Tint of Forest Green, Tint of Black, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Finance branding logo mark palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6bfb04	#6bfb04	RGB(107, 251, 4)	Bright Green	—
#b2fc7c	#b2fc7c	RGB(178, 252, 124)	Yellow-Green (Crayola)	—
#3c900c	#3c900c	RGB(60, 144, 12)	Slimy Green	—
#409602	#409602	RGB(64, 150, 2)	Avocado	—
#14100a	#14100a	RGB(20, 16, 10)	Smoky Black	—
#14100a	#14100a	RGB(20, 16, 10)	Black Raspberry	—

3 color pairs have low contrast and need improvement which may impact readability.