Finance branding fintech logo palette

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Created at 01/12/2020 15:34

The palette consists of Light, Semi dark colors. Accent colors #04cc9c and Fortress Grey #b8b8b8. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #444444 (darkest) to #9AEFE1 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 5°.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04CC9C, #05D9B0, #444444, #848484, #9AEFE1, #B8B8B8

Palette Finance branding fintech logo palette combines 6 color codes:

HEX: #05d9b0, RGB: (5, 217, 176); HEX: #9aefe1, RGB: (154, 239, 225); HEX: #04cc9c, RGB: (4, 204, 156)

HEX: #848484, RGB: (132, 132, 132); HEX: #b8b8b8, RGB: (184, 184, 184); HEX: #444444, RGB: (68, 68, 68)

Simplified version of palette colors

Shade of Medium Aquamarine, Shade of Pale Turquoise, Shade of Medium Aquamarine, Tint of Grey, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Finance branding fintech logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#05d9b0	#05d9b0	RGB(5, 217, 176)	—	—
#9aefe1	#9aefe1	RGB(154, 239, 225)	—	—
#04cc9c	#04cc9c	RGB(4, 204, 156)	—	—
#848484	#848484	RGB(132, 132, 132)	—	—
#b8b8b8	#b8b8b8	RGB(184, 184, 184)	—	Fortress Grey
#444444	#444444	RGB(68, 68, 68)	—	Goshawk Grey

8 color pairs have low contrast and need improvement which may impact readability.