Brand identity marketing halo lab palette

0.17k

Created at 10/18/2022 17:15

The palette consists of Light, Semi dark colors. Accent colors Meat Brown #e4b444 and Violin Brown #674606. Palette has Warm colors temperature.

By lightness, this palette runs from #584637 (darkest) to #E4B444 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 15°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #584637, #674606, #A88669, #C4B7A8, #DCA230, #E4B444

Palette Brand identity marketing halo lab palette combines 6 color codes:

HEX: #dca230, RGB: (220, 162, 48); HEX: #e4b444, RGB: (228, 180, 68); HEX: #674606, RGB: (103, 70, 6)

HEX: #a88669, RGB: (168, 134, 105); HEX: #c4b7a8, RGB: (196, 183, 168); HEX: #584637, RGB: (88, 70, 55)

Simplified version of palette colors

Tint of Goldenrod, Tint of Goldenrod, Shade of Saddle Brown, Shade of Peru, Shade of Silver, Shade of Dim Gray

Color scheme was created by colorswall

Color codes in palette

Brand identity marketing halo lab palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dca230	#dca230	RGB(220, 162, 48)	Goldenrod	—
#e4b444	#e4b444	RGB(228, 180, 68)	Meat Brown	—
#674606	#674606	RGB(103, 70, 6)	Violin Brown	—
#a88669	#a88669	RGB(168, 134, 105)	Beaver	—
#c4b7a8	#c4b7a8	RGB(196, 183, 168)	Silver Pink	—
#584637	#584637	RGB(88, 70, 55)	Liver Chestnut (Horses)	—

7 color pairs have low contrast and need improvement which may impact readability.