Halo brand identity lab marketing colors palette
- Brown (Crayola)#b85a46
- Gold (Crayola)#e6c896
- Philippine Brown#541c14
- Dark Blue-Gray#6e659d
- Lilac#c4a4c4
- Police Blue#385464
Created at 04/01/2023 14:52
The palette consists of Light, Dark, Semi dark colors. Accent colors Philippine Brown #541c14 and Police Blue #385464. Palette has Warm, Cool colors temperature.
By lightness, this palette runs from #541C14 (darkest) to #E6C896 (lightest). The lightness range is moderate.
Saturation is mixed — 2 muted and 2 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Warm and cool swatches are fairly balanced (3 warm, 3 cool).
HEX codes (sorted): #385464, #541C14, #6E659D, #B85A46, #C4A4C4, #E6C896
Palette Halo brand identity lab marketing colors palette combines 6 color codes:
HEX: #b85a46, RGB: (184, 90, 70); HEX: #e6c896, RGB: (230, 200, 150); HEX: #541c14, RGB: (84, 28, 20)
HEX: #6e659d, RGB: (110, 101, 157); HEX: #c4a4c4, RGB: (196, 164, 196); HEX: #385464, RGB: (56, 84, 100)
Simplified version of palette colors
Shade of Indian Red, Tint of Burlywood, Tint of Maroon, Tint of Slate Blue, Shade of Thistle, Tint of Dark Slate Gray
Color scheme was created by bad_colors
Color codes in palette
Halo brand identity lab marketing colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #b85a46 | #b85a46 | RGB(184, 90, 70) | Brown (Crayola) | — |
| #e6c896 | #e6c896 | RGB(230, 200, 150) | Gold (Crayola) | — |
| #541c14 | #541c14 | RGB(84, 28, 20) | Philippine Brown | — |
| #6e659d | #6e659d | RGB(110, 101, 157) | Dark Blue-Gray | — |
| #c4a4c4 | #c4a4c4 | RGB(196, 164, 196) | Lilac | — |
| #385464 | #385464 | RGB(56, 84, 100) | Police Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#b85a46 | #6e659d | 1.14 |
#b85a46 | #385464 | 1.75 |
#e6c896 | #c4a4c4 | 1.38 |
#541c14 | #385464 | 1.68 |
#6e659d | #385464 | 1.53 |
Image palette Halo brand identity lab marketing colors palette png
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