Identity focus lab peachy branding

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Created at 12/25/2019 14:19

The palette consists of Semi dark, Light, Dark colors. Accent colors #fbebe3 and #212d62. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #212D62 (darkest) to #FBEBE3 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #212D62, #273572, #434C7B, #60628E, #C4B4C3, #FBEBE3

Palette Identity focus lab peachy branding combines 6 color codes:

HEX: #273572, RGB: (39, 53, 114); HEX: #fbebe3, RGB: (251, 235, 227); HEX: #212d62, RGB: (33, 45, 98)

HEX: #60628e, RGB: (96, 98, 142); HEX: #c4b4c3, RGB: (196, 180, 195); HEX: #434c7b, RGB: (67, 76, 123)

Simplified version of palette colors

Shade of Dark Slate Blue, Shade of Linen, Tint of Midnight Blue, Shade of Slate Blue, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity focus lab peachy branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#273572	#273572	RGB(39, 53, 114)	—	—
#fbebe3	#fbebe3	RGB(251, 235, 227)	—	—
#212d62	#212d62	RGB(33, 45, 98)	—	—
#60628e	#60628e	RGB(96, 98, 142)	—	—
#c4b4c3	#c4b4c3	RGB(196, 180, 195)	—	—
#434c7b	#434c7b	RGB(67, 76, 123)	—	—

6 color pairs have low contrast and need improvement which may impact readability.