Branding identity focus lab brand development hex colors

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Created at 04/05/2020 09:23

The palette consists of Light, Dark colors. Accent colors #dab434 and #f9db55. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1D372E (darkest) to #F9DB55 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 55% across the palette.

The hues stay in one region of the color wheel, spanning about 117°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #1D372E, #AC9459, #B69C24, #D9D6AF, #DAB434, #F9DB55

Palette Branding identity focus lab brand development hex colors combines 6 color codes:

HEX: #dab434, RGB: (218, 180, 52); HEX: #f9db55, RGB: (249, 219, 85); HEX: #b69c24, RGB: (182, 156, 36)

HEX: #ac9459, RGB: (172, 148, 89); HEX: #d9d6af, RGB: (217, 214, 175); HEX: #1d372e, RGB: (29, 55, 46)

Simplified version of palette colors

Tint of Goldenrod, Tint of Gold, Shade of Goldenrod, Tint of Dark Goldenrod, Shade of Pale Goldenrod, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding identity focus lab brand development hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#dab434	#dab434	RGB(218, 180, 52)	—	—
#f9db55	#f9db55	RGB(249, 219, 85)	—	—
#b69c24	#b69c24	RGB(182, 156, 36)	—	—
#ac9459	#ac9459	RGB(172, 148, 89)	—	—
#d9d6af	#d9d6af	RGB(217, 214, 175)	—	—
#1d372e	#1d372e	RGB(29, 55, 46)	—	—

9 color pairs have low contrast and need improvement which may impact readability.