Created at 11/12/2022 10:49
Brand branding colors palette
- Brandeis Blue#0577f6
- Jasper Orange#e09746
- Dark Imperial Blue#0c0c6c
- Antique Fuchsia#a15880
- Cadet Blue (Crayola)#adb8cd
- Purple Navy#405480
The palette consists of Light, Dark, Semi dark colors. Accent colors Brandeis Blue #0577f6 and Jasper Orange #e09746. Palette has Cool, Warm colors temperature.
By lightness, this palette runs from #0C0C6C (darkest) to #ADB8CD (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #0577F6, #0C0C6C, #405480, #A15880, #ADB8CD, #E09746
Palette Brand branding colors palette has combination of 6 codes colors:
HEX: #0577f6, RGB: (5, 119, 246); HEX: #e09746, RGB: (224, 151, 70); HEX: #0c0c6c, RGB: (12, 12, 108)
HEX: #a15880, RGB: (161, 88, 128); HEX: #adb8cd, RGB: (173, 184, 205); HEX: #405480, RGB: (64, 84, 128)
Simplified version of palette colors
Tint of royalblue, Shade of peru, Tint of midnightblue, Shade of mediumvioletred, Tint of lightsteelblue, Shade of darkslateblue
Color scheme was created by palettespicker
Colors codes in palette
Brand branding colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #0577f6 | #0577f6 | RGB(5, 119, 246) | Brandeis Blue | — |
| #e09746 | #e09746 | RGB(224, 151, 70) | Jasper Orange | — |
| #0c0c6c | #0c0c6c | RGB(12, 12, 108) | Dark Imperial Blue | — |
| #a15880 | #a15880 | RGB(161, 88, 128) | Antique Fuchsia | — |
| #adb8cd | #adb8cd | RGB(173, 184, 205) | Cadet Blue (Crayola) | — |
| #405480 | #405480 | RGB(64, 84, 128) | Purple Navy | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#0577f6 | #e09746 | 1.74 |
#0577f6 | #a15880 | 1.17 |
#0577f6 | #405480 | 1.77 |
#e09746 | #adb8cd | 1.21 |
#a15880 | #405480 | 1.5 |
Image palette Brand branding colors palette png
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