Visual identity brand branding colors palette

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Created at 06/18/2021 11:18

The palette consists of Light, Semi dark colors. Accent colors #3cce93 and #da6653. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #264E3E (darkest) to #3CCE93 (lightest). The lightness range is moderate.

Saturation sits in a moderate mid-range, averaging 45% across the palette.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #264E3E, #3CCE93, #88543C, #AC845C, #C49C7C, #DA6653

Palette Visual identity brand branding colors palette combines 6 color codes:

HEX: #3cce93, RGB: (60, 206, 147); HEX: #da6653, RGB: (218, 102, 83); HEX: #88543c, RGB: (136, 84, 60)

HEX: #ac845c, RGB: (172, 132, 92); HEX: #c49c7c, RGB: (196, 156, 124); HEX: #264e3e, RGB: (38, 78, 62)

Simplified version of palette colors

Shade of Medium Aquamarine, Tint of Indian Red, Shade of Sienna, Shade of Peru, Shade of Tan, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Visual identity brand branding colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#3cce93	#3cce93	RGB(60, 206, 147)	—	—
#da6653	#da6653	RGB(218, 102, 83)	—	—
#88543c	#88543c	RGB(136, 84, 60)	—	—
#ac845c	#ac845c	RGB(172, 132, 92)	—	—
#c49c7c	#c49c7c	RGB(196, 156, 124)	—	—
#264e3e	#264e3e	RGB(38, 78, 62)	—	—

9 color pairs have low contrast and need improvement which may impact readability.