Visual identity modern logo lettermark colors
- Han Purple#6c2dfa
- Lavender Indigo#8e5cf6
- Russian Violet#311a61
- Light Taupe#ae7f68
- Khaki (HTML/CSS)#ceab98
- Gray#444444
Created at 11/21/2022 09:40
The palette consists of Semi dark, Light, Dark colors. Accent colors Han Purple #6c2dfa and Khaki (HTML/CSS) #ceab98. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #311A61 (darkest) to #CEAB98 (lightest). The lightness range is moderate.
Saturation is mixed — 1 muted and 3 vivid out of 6 colors.
A varied palette: its hues are spread across about 123° of the color wheel.
Overall temperature among swatches leans cool (3 of 6).
HEX codes (sorted): #311A61, #444444, #6C2DFA, #8E5CF6, #AE7F68, #CEAB98
Palette Visual identity modern logo lettermark colors combines 6 color codes:
HEX: #6c2dfa, RGB: (108, 45, 250); HEX: #8e5cf6, RGB: (142, 92, 246); HEX: #311a61, RGB: (49, 26, 97)
HEX: #ae7f68, RGB: (174, 127, 104); HEX: #ceab98, RGB: (206, 171, 152); HEX: #444444, RGB: (68, 68, 68)
Simplified version of palette colors
Shade of Blue Violet, Shade of Medium Slate Blue, Tint of Midnight Blue, Shade of Rosy Brown, Shade of Tan, Shade of Dim Gray
Color scheme was created by palettespicker
Color codes in palette
Visual identity modern logo lettermark colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #6c2dfa | #6c2dfa | RGB(108, 45, 250) | Han Purple | — |
| #8e5cf6 | #8e5cf6 | RGB(142, 92, 246) | Lavender Indigo | — |
| #311a61 | #311a61 | RGB(49, 26, 97) | Russian Violet | — |
| #ae7f68 | #ae7f68 | RGB(174, 127, 104) | Light Taupe | — |
| #ceab98 | #ceab98 | RGB(206, 171, 152) | Khaki (HTML/CSS) | — |
| #444444 | #444444 | RGB(68, 68, 68) | Gray | Goshawk Grey |
Color Palette Contrast
7 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#6c2dfa | #8e5cf6 | 1.47 |
#6c2dfa | #ae7f68 | 1.77 |
#6c2dfa | #444444 | 1.57 |
#8e5cf6 | #ae7f68 | 1.2 |
#8e5cf6 | #ceab98 | 1.97 |
#311a61 | #444444 | 1.48 |
Image palette Visual identity modern logo lettermark colors png
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