Created at 04/30/2023 15:13
Visual identity modern logo brand designer hex colors
- Black#141414
- Columbia Blue#c8dcdc
- Yankees Blue#14283c
- Eerie Black#141428
- Lapis Lazuli#2878a0
- Dark Lavender#64508c
The palette consists of Dark, Light, Semi dark colors. Accent colors Black #141414 and Lapis Lazuli #2878a0. Palette has Neutral, Cool colors temperature.
By lightness, this palette runs from #141414 (darkest) to #C8DCDC (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Hues sit in a neighboring band on the wheel (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #141414, #141428, #14283C, #2878A0, #64508C, #C8DCDC
Palette Visual identity modern logo brand designer hex colors has combination of 6 codes colors:
HEX: #141414, RGB: (20, 20, 20); HEX: #c8dcdc, RGB: (200, 220, 220); HEX: #14283c, RGB: (20, 40, 60)
HEX: #141428, RGB: (20, 20, 40); HEX: #2878a0, RGB: (40, 120, 160); HEX: #64508c, RGB: (100, 80, 140)
Simplified version of palette colors
Shade of Black, Shade of powderblue, Shade of midnightblue, Shade of Black, Tint of steelblue, Shade of darkslateblue
Color scheme was created by raccoon
Colors codes in palette
Visual identity modern logo brand designer hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #141414 | #141414 | RGB(20, 20, 20) | Black | Sooty |
| #c8dcdc | #c8dcdc | RGB(200, 220, 220) | Columbia Blue | — |
| #14283c | #14283c | RGB(20, 40, 60) | Yankees Blue | — |
| #141428 | #141428 | RGB(20, 20, 40) | Eerie Black | — |
| #2878a0 | #2878a0 | RGB(40, 120, 160) | Lapis Lazuli | — |
| #64508c | #64508c | RGB(100, 80, 140) | Dark Lavender | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#141414 | #14283c | 1.22 |
#141414 | #141428 | 1.01 |
#14283c | #141428 | 1.2 |
#2878a0 | #64508c | 1.39 |
Image palette Visual identity modern logo brand designer hex colors png
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