Checkmark logo minimalist brand design branding palette

0.27k

Created at 12/26/2019 12:17

The palette consists of Light, Dark colors. Accent colors #26eae4 and Black Wash #0c0c0c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #26EAE4 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 50°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #132C93, #26EAE4, #6D7EB9, #8C9CC4, #A3BEDB

Palette Checkmark logo minimalist brand design branding palette combines 6 color codes:

HEX: #26eae4, RGB: (38, 234, 228); HEX: #a3bedb, RGB: (163, 190, 219); HEX: #132c93, RGB: (19, 44, 147)

HEX: #6d7eb9, RGB: (109, 126, 185); HEX: #8c9cc4, RGB: (140, 156, 196); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of turquoise, Shade of lightsteelblue, Tint of midnightblue, Tint of steelblue, Tint of cornflowerblue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Checkmark logo minimalist brand design branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#26eae4	#26eae4	RGB(38, 234, 228)	—	—
#a3bedb	#a3bedb	RGB(163, 190, 219)	—	—
#132c93	#132c93	RGB(19, 44, 147)	—	—
#6d7eb9	#6d7eb9	RGB(109, 126, 185)	—	—
#8c9cc4	#8c9cc4	RGB(140, 156, 196)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

5 color pairs have low contrast and need improvement which may impact readability.