Brand identity modern logo typography colors

Created at 11/29/2022 09:59

The palette consists of Light, Semi dark, Dark colors. Accent colors Vivid Orchid #d424fc and Sea Green #3c8c54. Palette has Cool colors temperature.

By lightness, this palette runs from #2C2854 (darkest) to #A4C2C2 (lightest). The lightness range is moderate.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #1D6257, #2C2854, #3C8C54, #A4C2C2, #C72CF9, #D424FC

Palette Brand identity modern logo typography colors combines 6 color codes:

HEX: #d424fc, RGB: (212, 36, 252); HEX: #c72cf9, RGB: (199, 44, 249); HEX: #1d6257, RGB: (29, 98, 87)

HEX: #3c8c54, RGB: (60, 140, 84); HEX: #a4c2c2, RGB: (164, 194, 194); HEX: #2c2854, RGB: (44, 40, 84)

Simplified version of palette colors

Tint of Magenta, Shade of Medium Orchid, Tint of Dark Slate Gray, Tint of Sea Green, Shade of Light Blue, Tint of Midnight Blue

Color scheme was created by palettespicker

Color codes in palette

Brand identity modern logo typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#d424fc	#d424fc	RGB(212, 36, 252)	Vivid Orchid	—
#c72cf9	#c72cf9	RGB(199, 44, 249)	Vivid Mulberry	—
#1d6257	#1d6257	RGB(29, 98, 87)	Dark Spring Green	—
#3c8c54	#3c8c54	RGB(60, 140, 84)	Sea Green	—
#a4c2c2	#a4c2c2	RGB(164, 194, 194)	Opal	—
#2c2854	#2c2854	RGB(44, 40, 84)	Space Cadet	—

7 color pairs have low contrast and need improvement which may impact readability.