Branding print messaging brand identity palette

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Created at 12/26/2019 17:00

The palette consists of Light, Semi dark colors. Accent colors #027096 and #027096. Palette has Cool colors temperature.

By lightness, this palette runs from #026182 (darkest) to #82CDFB (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 100% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 8°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #026182, #027096, #045D94, #36C9FB, #82CDFB

Palette Branding print messaging brand identity palette combines 6 color codes:

HEX: #36c9fb, RGB: (54, 201, 251); HEX: #82cdfb, RGB: (130, 205, 251); HEX: #026182, RGB: (2, 97, 130)

HEX: #027096, RGB: (2, 112, 150); HEX: #045d94, RGB: (4, 93, 148); HEX: #027096, RGB: (2, 112, 150)

Simplified version of palette colors

Tint of Deep Sky Blue, Shade of Light Sky Blue, Shade of Steel Blue, Shade of Steel Blue, Shade of Royal Blue, Shade of Steel Blue

Color scheme was created by colorswall

Color codes in palette

Branding print messaging brand identity palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#36c9fb	#36c9fb	RGB(54, 201, 251)	—	—
#82cdfb	#82cdfb	RGB(130, 205, 251)	—	—
#026182	#026182	RGB(2, 97, 130)	—	—
#027096	#027096	RGB(2, 112, 150)	—	—
#045d94	#045d94	RGB(4, 93, 148)	—	—
#027096	#027096	RGB(2, 112, 150)	—	—

7 color pairs have low contrast and need improvement which may impact readability.