Branding print lettering

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Created at 10/26/2019 20:16

The palette consists of Light, Dark, Semi dark colors. Accent colors #ec334c and #1c354a. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #1C354A (darkest) to #ECB7A1 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #1C354A, #243C4C, #A09175, #C0BDA4, #EC334C, #ECB7A1

Palette Branding print lettering combines 6 color codes:

HEX: #ec334c, RGB: (236, 51, 76); HEX: #ecb7a1, RGB: (236, 183, 161); HEX: #1c354a, RGB: (28, 53, 74)

HEX: #a09175, RGB: (160, 145, 117); HEX: #c0bda4, RGB: (192, 189, 164); HEX: #243c4c, RGB: (36, 60, 76)

Simplified version of palette colors

Tint of Crimson, Tint of Light Salmon, Tint of Midnight Blue, Shade of Tan, Shade of Silver, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding print lettering color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#ec334c	#ec334c	RGB(236, 51, 76)	—	—
#ecb7a1	#ecb7a1	RGB(236, 183, 161)	—	—
#1c354a	#1c354a	RGB(28, 53, 74)	—	—
#a09175	#a09175	RGB(160, 145, 117)	—	—
#c0bda4	#c0bda4	RGB(192, 189, 164)	—	—
#243c4c	#243c4c	RGB(36, 60, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.