Branding logo illustration lettering hex colors

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Created at 12/26/2019 17:03

The palette consists of Light, Semi dark colors. Accent colors #e4345c and #b8cdcc. Palette has Warm, Neutral, Cool colors temperature.

By lightness, this palette runs from #40444C (darkest) to #B8CDCC (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (3 of 6).

HEX codes (sorted): #40444C, #772334, #798888, #B8CDCC, #E4345C, #EF89A1

Palette Branding logo illustration lettering hex colors combines 6 color codes:

HEX: #e4345c, RGB: (228, 52, 92); HEX: #ef89a1, RGB: (239, 137, 161); HEX: #772334, RGB: (119, 35, 52)

HEX: #798888, RGB: (121, 136, 136); HEX: #b8cdcc, RGB: (184, 205, 204); HEX: #40444c, RGB: (64, 68, 76)

Simplified version of palette colors

Shade of Indian Red, Tint of Pale Violet Red, Shade of Brown, Tint of Grey, Shade of Light Blue, Shade of Dark Slate Gray

Color scheme was created by colorswall

Color codes in palette

Branding logo illustration lettering hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#e4345c	#e4345c	RGB(228, 52, 92)	—	—
#ef89a1	#ef89a1	RGB(239, 137, 161)	—	—
#772334	#772334	RGB(119, 35, 52)	—	—
#798888	#798888	RGB(121, 136, 136)	—	—
#b8cdcc	#b8cdcc	RGB(184, 205, 204)	—	—
#40444c	#40444c	RGB(64, 68, 76)	—	—

5 color pairs have low contrast and need improvement which may impact readability.