Minimal brand identity illustration branding colours

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Created at 12/26/2019 17:59

The palette consists of Semi dark, Light, Dark colors. Accent colors #402f54 and #7f5ea7. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0C0C0C (darkest) to #BBAACF (lightest). The lightness range is wide.

Overall saturation feels mostly muted (lower chroma) — 67% of colors are muted.

An analogous palette: its hues sit close together on the color wheel, within about 1°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #0C0C0C, #402F54, #7C5CA2, #7F5EA7, #B7A5CC, #BBAACF

Palette Minimal brand identity illustration branding colours combines 6 color codes:

HEX: #7c5ca2, RGB: (124, 92, 162); HEX: #bbaacf, RGB: (187, 170, 207); HEX: #402f54, RGB: (64, 47, 84)

HEX: #7f5ea7, RGB: (127, 94, 167); HEX: #b7a5cc, RGB: (183, 165, 204); HEX: #0c0c0c, RGB: (12, 12, 12)

Simplified version of palette colors

Tint of slateblue, Shade of thistle, Shade of darkslateblue, Tint of slateblue, Shade of thistle, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Minimal brand identity illustration branding colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#7c5ca2	#7c5ca2	RGB(124, 92, 162)	—	—
#bbaacf	#bbaacf	RGB(187, 170, 207)	—	—
#402f54	#402f54	RGB(64, 47, 84)	—	—
#7f5ea7	#7f5ea7	RGB(127, 94, 167)	—	—
#b7a5cc	#b7a5cc	RGB(183, 165, 204)	—	—
#0c0c0c	#0c0c0c	RGB(12, 12, 12)	—	Black Wash

3 color pairs have low contrast and need improvement which may impact readability.