Illustration ui brand and identity minimal colours

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Created at 03/18/2020 11:33

The palette consists of Light, Dark colors. Accent colors #fbbb04 and #04c3cb. Palette has Warm, Cool, Neutral colors temperature.

By lightness, this palette runs from #242E41 (darkest) to #F5D461 (lightest). The lightness range is wide.

Saturation is mixed — 1 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (3 of 6).

HEX codes (sorted): #04C3CB, #242E41, #459680, #B8B8C6, #F5D461, #FBBB04

Palette Illustration ui brand and identity minimal colours combines 6 color codes:

HEX: #fbbb04, RGB: (251, 187, 4); HEX: #f5d461, RGB: (245, 212, 97); HEX: #04c3cb, RGB: (4, 195, 203)

HEX: #459680, RGB: (69, 150, 128); HEX: #b8b8c6, RGB: (184, 184, 198); HEX: #242e41, RGB: (36, 46, 65)

Simplified version of palette colors

Tint of Goldenrod, Tint of Gold, Shade of Dark Turquoise, Tint of Dark Cyan, Shade of Silver, Tint of Midnight Blue

Color scheme was created by colorswall

Color codes in palette

Illustration ui brand and identity minimal colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbbb04	#fbbb04	RGB(251, 187, 4)	—	—
#f5d461	#f5d461	RGB(245, 212, 97)	—	—
#04c3cb	#04c3cb	RGB(4, 195, 203)	—	—
#459680	#459680	RGB(69, 150, 128)	—	—
#b8b8c6	#b8b8c6	RGB(184, 184, 198)	—	—
#242e41	#242e41	RGB(36, 46, 65)	—	—

8 color pairs have low contrast and need improvement which may impact readability.