Identity mark logo typography colors palette
- Red (Pigment)#e9232b
- Pale Chestnut#e7b1b6
- Cosmic Cobalt#343484
- Liberty#5c5ca1
- Silver Pink#cca6ac
- Chinese Black#0e0e1c
Created at 12/09/2022 14:31
The palette consists of Light, Semi dark, Dark colors. Accent colors Red (Pigment) #e9232b and Pale Chestnut #e7b1b6. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #0E0E1C (darkest) to #E7B1B6 (lightest). The lightness range is wide.
Saturation is mixed — 2 muted and 2 vivid out of 6 colors.
The hues stay in one region of the color wheel, spanning about 118°.
Overall temperature among swatches leans warm (3 of 6).
HEX codes (sorted): #0E0E1C, #343484, #5C5CA1, #CCA6AC, #E7B1B6, #E9232B
Palette Identity mark logo typography colors palette combines 6 color codes:
HEX: #e9232b, RGB: (233, 35, 43); HEX: #e7b1b6, RGB: (231, 177, 182); HEX: #343484, RGB: (52, 52, 132)
HEX: #5c5ca1, RGB: (92, 92, 161); HEX: #cca6ac, RGB: (204, 166, 172); HEX: #0e0e1c, RGB: (14, 14, 28)
Simplified version of palette colors
Tint of Red, Shade of Light Pink, Shade of Dark Slate Blue, Shade of Slate Blue, Tint of Rosy Brown, Tint of Black
Color scheme was created by raccoon
Color codes in palette
Identity mark logo typography colors palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #e9232b | #e9232b | RGB(233, 35, 43) | Red (Pigment) | — |
| #e7b1b6 | #e7b1b6 | RGB(231, 177, 182) | Pale Chestnut | — |
| #343484 | #343484 | RGB(52, 52, 132) | Cosmic Cobalt | — |
| #5c5ca1 | #5c5ca1 | RGB(92, 92, 161) | Liberty | — |
| #cca6ac | #cca6ac | RGB(204, 166, 172) | Silver Pink | — |
| #0e0e1c | #0e0e1c | RGB(14, 14, 28) | Chinese Black | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#e9232b | #5c5ca1 | 1.35 |
#e7b1b6 | #cca6ac | 1.18 |
#343484 | #5c5ca1 | 1.77 |
#343484 | #0e0e1c | 1.79 |
Image palette Identity mark logo typography colors palette png
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