Created at 11/09/2019 18:44

Logo mark brand identity typography branding

The palette consists of Semi dark, Light, Dark colors. Accent colors #186cec and #f3938b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #282946 (darkest) to #CACBD2 (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #108CA4, #186CEC, #282946, #53566D, #CACBD2, #F3938B

Palette Logo mark brand identity typography branding has combination of 6 codes colors:

HEX: #186cec, RGB: (24, 108, 236); HEX: #f3938b, RGB: (243, 147, 139); HEX: #108ca4, RGB: (16, 140, 164)

HEX: #53566d, RGB: (83, 86, 109); HEX: #cacbd2, RGB: (202, 203, 210); HEX: #282946, RGB: (40, 41, 70)

Simplified version of palette colors

Tint of royalblue, Shade of lightcoral, Shade of darkcyan, Tint of dimgrey, Tint of lightgrey, Shade of midnightblue

Color scheme was created by colorswall

More palettes with:

Colors codes in palette

Logo mark brand identity typography branding color codes HEX, RGB information in table

6 color pairs have low contrast and need improvement which may impact readability.