Logo mark brand identity typography branding

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Created at 11/09/2019 18:44

The palette consists of Semi dark, Light, Dark colors. Accent colors #186cec and #f3938b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #282946 (darkest) to #CACBD2 (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #108CA4, #186CEC, #282946, #53566D, #CACBD2, #F3938B

Palette Logo mark brand identity typography branding combines 6 color codes:

HEX: #186cec, RGB: (24, 108, 236); HEX: #f3938b, RGB: (243, 147, 139); HEX: #108ca4, RGB: (16, 140, 164)

HEX: #53566d, RGB: (83, 86, 109); HEX: #cacbd2, RGB: (202, 203, 210); HEX: #282946, RGB: (40, 41, 70)

Simplified version of palette colors

Shade of royalblue, Tint of lightcoral, Tint of darkcyan, Shade of dimgrey, Shade of lightgrey, Tint of midnightblue

Color scheme was created by colorswall

Color codes in palette

Logo mark brand identity typography branding color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#186cec	#186cec	RGB(24, 108, 236)	—	—
#f3938b	#f3938b	RGB(243, 147, 139)	—	—
#108ca4	#108ca4	RGB(16, 140, 164)	—	—
#53566d	#53566d	RGB(83, 86, 109)	—	—
#cacbd2	#cacbd2	RGB(202, 203, 210)	—	—
#282946	#282946	RGB(40, 41, 70)	—	—

6 color pairs have low contrast and need improvement which may impact readability.