Created at 12/27/2019 07:21
  0.28k

Brand identity design messaging text colors

  • #8325ec
  • #43b1fc
  • #3f0a79
  • #480c8c
  • #025a96
  • #0a140c
The palette consists of Light, Dark colors. Accent colors #43b1fc and #025a96. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #0A140C (darkest) to #43B1FC (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma).

Hues are spread broadly around the wheel — a varied palette (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #025A96, #0A140C, #3F0A79, #43B1FC, #480C8C, #8325EC

Palette Brand identity design messaging text colors has combination of 6 codes colors:
HEX: #8325ec, RGB: (131, 37, 236); HEX: #43b1fc, RGB: (67, 177, 252); HEX: #3f0a79, RGB: (63, 10, 121)
HEX: #480c8c, RGB: (72, 12, 140); HEX: #025a96, RGB: (2, 90, 150); HEX: #0a140c, RGB: (10, 20, 12)
Simplified version of palette colors
Tint of blueviolet, Shade of deepskyblue, Shade of indigo, Shade of indigo, Tint of royalblue, Shade of Black
Color scheme was created by colorswall

Colors codes in palette

Brand identity design messaging text colors color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#8325ec #8325ec RGB(131, 37, 236)
#43b1fc #43b1fc RGB(67, 177, 252)
#3f0a79 #3f0a79 RGB(63, 10, 121)
#480c8c #480c8c RGB(72, 12, 140)
#025a96 #025a96 RGB(2, 90, 150)
#0a140c #0a140c RGB(10, 20, 12)

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#8325ec
#025a96
1.18
#3f0a79
#480c8c
1.11
#3f0a79
#025a96
1.89
#3f0a79
#0a140c
1.36
#480c8c
#025a96
1.7
#480c8c
#0a140c
1.52

Image palette Brand identity design messaging text colors png