Letter logo branding design colors palette

Created at 12/23/2022 10:04

The palette consists of Light, Dark colors. Accent colors American Rose #f90a45 and French Plum #84044c. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #33161C (darkest) to #F487A4 (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 33°.

Overall temperature among swatches leans warm (5 of 6).

HEX codes (sorted): #33161C, #84044C, #8C0C2E, #BA6AA7, #F487A4, #F90A45

Palette Letter logo branding design colors palette combines 6 color codes:

HEX: #f90a45, RGB: (249, 10, 69); HEX: #f487a4, RGB: (244, 135, 164); HEX: #84044c, RGB: (132, 4, 76)

HEX: #ba6aa7, RGB: (186, 106, 167); HEX: #8c0c2e, RGB: (140, 12, 46); HEX: #33161c, RGB: (51, 22, 28)

Simplified version of palette colors

Tint of Crimson, Tint of Pale Violet Red, Shade of Purple, Shade of Orchid, Shade of Brown, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Letter logo branding design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f90a45	#f90a45	RGB(249, 10, 69)	American Rose	—
#f487a4	#f487a4	RGB(244, 135, 164)	Pink Sherbet	—
#84044c	#84044c	RGB(132, 4, 76)	French Plum	—
#ba6aa7	#ba6aa7	RGB(186, 106, 167)	Pearly Purple	—
#8c0c2e	#8c0c2e	RGB(140, 12, 46)	Antique Ruby	—
#33161c	#33161c	RGB(51, 22, 28)	Chocolate Kisses	—

6 color pairs have low contrast and need improvement which may impact readability.