U letter logo branding design brand identity hex colors

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Created at 04/04/2020 08:12

The palette consists of Semi dark, Light, Dark colors. Accent colors #5b2483 and #441463. Palette has Cool colors temperature.

By lightness, this palette runs from #441463 (darkest) to #D4B4DC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #441463, #5B2483, #724690, #8861A1, #BCA5CA, #D4B4DC

Palette U letter logo branding design brand identity hex colors combines 6 color codes:

HEX: #5b2483, RGB: (91, 36, 131); HEX: #d4b4dc, RGB: (212, 180, 220); HEX: #441463, RGB: (68, 20, 99)

HEX: #8861a1, RGB: (136, 97, 161); HEX: #bca5ca, RGB: (188, 165, 202); HEX: #724690, RGB: (114, 70, 144)

Simplified version of palette colors

Tint of Indigo, Shade of Thistle, Tint of Indigo, Shade of Medium Purple, Shade of Thistle, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

U letter logo branding design brand identity hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#5b2483	#5b2483	RGB(91, 36, 131)	—	—
#d4b4dc	#d4b4dc	RGB(212, 180, 220)	—	—
#441463	#441463	RGB(68, 20, 99)	—	—
#8861a1	#8861a1	RGB(136, 97, 161)	—	—
#bca5ca	#bca5ca	RGB(188, 165, 202)	—	—
#724690	#724690	RGB(114, 70, 144)	—	—

5 color pairs have low contrast and need improvement which may impact readability.