Identity color branding logo palette

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Created at 12/27/2019 10:14

The palette consists of Light, Semi dark colors. Accent colors #f19e5e and #fcb474. Palette has Warm colors temperature.

By lightness, this palette runs from #594433 (darkest) to #D3CBC4 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans warm (6 of 6).

HEX codes (sorted): #594433, #986640, #9C744C, #D3CBC4, #F19E5E, #FCB474

Palette Identity color branding logo palette combines 6 color codes:

HEX: #f19e5e, RGB: (241, 158, 94); HEX: #fcb474, RGB: (252, 180, 116); HEX: #986640, RGB: (152, 102, 64)

HEX: #9c744c, RGB: (156, 116, 76); HEX: #d3cbc4, RGB: (211, 203, 196); HEX: #594433, RGB: (89, 68, 51)

Simplified version of palette colors

Shade of Sandy Brown, Tint of Sandy Brown, Tint of Sienna, Shade of Peru, Shade of Light Gray, Shade of Saddle Brown

Color scheme was created by colorswall

Color codes in palette

Identity color branding logo palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f19e5e	#f19e5e	RGB(241, 158, 94)	—	—
#fcb474	#fcb474	RGB(252, 180, 116)	—	—
#986640	#986640	RGB(152, 102, 64)	—	—
#9c744c	#9c744c	RGB(156, 116, 76)	—	—
#d3cbc4	#d3cbc4	RGB(211, 203, 196)	—	—
#594433	#594433	RGB(89, 68, 51)	—	—

6 color pairs have low contrast and need improvement which may impact readability.