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Created at 12/27/2022 10:09
lettermark branding palette
- Blue (Crayola)#2677ec
- Light Crimson#f6708b
- Blue Sapphire#135766
- Deep Puce#af616f
- Tuscany#af9c97
- Soldier Green#58502c
The palette consists of Light colors. Accent colors Blue (Crayola) #2677ec and Light Crimson #f6708b. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #135766 (darkest) to #F6708B (lightest). The lightness range is moderate.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans warm.
HEX codes (sorted): #135766, #2677EC, #58502C, #AF616F, #AF9C97, #F6708B
Palette lettermark branding palette has combination of 6 codes colors:
HEX: #2677ec, RGB: (38, 119, 236); HEX: #f6708b, RGB: (246, 112, 139); HEX: #135766, RGB: (19, 87, 102)
HEX: #af616f, RGB: (175, 97, 111); HEX: #af9c97, RGB: (175, 156, 151); HEX: #58502c, RGB: (88, 80, 44)
Simplified version of palette colors
Shade of royalblue, Shade of palevioletred, Tint of darkslategrey, Tint of indianred, Tint of darkgrey, Tint of darkolivegreen
Color scheme was created by bad_colors
Colors codes in palette
lettermark branding palette color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #2677ec | #2677ec | RGB(38, 119, 236) | Blue (Crayola) | — |
| #f6708b | #f6708b | RGB(246, 112, 139) | Light Crimson | — |
| #135766 | #135766 | RGB(19, 87, 102) | Blue Sapphire | — |
| #af616f | #af616f | RGB(175, 97, 111) | Deep Puce | — |
| #af9c97 | #af9c97 | RGB(175, 156, 151) | Tuscany | — |
| #58502c | #58502c | RGB(88, 80, 44) | Soldier Green | — |
Color Palette Contrast
11 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#2677ec | #f6708b | 1.54 |
#2677ec | #135766 | 1.9 |
#2677ec | #af616f | 1.03 |
#2677ec | #af9c97 | 1.62 |
#2677ec | #58502c | 1.89 |
#f6708b | #af616f | 1.59 |
Image palette lettermark branding palette png
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