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Created at 12/27/2022 10:09
  61

lettermark branding palette

  • Blue (Crayola)
    #2677ec
  • Light Crimson
    #f6708b
  • Blue Sapphire
    #135766
  • Deep Puce
    #af616f
  • Tuscany
    #af9c97
  • Soldier Green
    #58502c
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The palette consists of Light colors. Accent colors Blue (Crayola) #2677ec and Light Crimson #f6708b. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #135766 (darkest) to #F6708B (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #135766, #2677EC, #58502C, #AF616F, #AF9C97, #F6708B

Palette lettermark branding palette has combination of 6 codes colors:
HEX: #2677ec, RGB: (38, 119, 236); HEX: #f6708b, RGB: (246, 112, 139); HEX: #135766, RGB: (19, 87, 102)
HEX: #af616f, RGB: (175, 97, 111); HEX: #af9c97, RGB: (175, 156, 151); HEX: #58502c, RGB: (88, 80, 44)
Simplified version of palette colors
Shade of royalblue, Shade of palevioletred, Tint of darkslategrey, Tint of indianred, Tint of darkgrey, Tint of darkolivegreen
Color scheme was created by bad_colors

Colors codes in palette

lettermark branding palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#2677ec #2677ec RGB(38, 119, 236)Blue (Crayola)
#f6708b #f6708b RGB(246, 112, 139)Light Crimson
#135766 #135766 RGB(19, 87, 102)Blue Sapphire
#af616f #af616f RGB(175, 97, 111)Deep Puce
#af9c97 #af9c97 RGB(175, 156, 151)Tuscany
#58502c #58502c RGB(88, 80, 44)Soldier Green

Color Palette Contrast

11 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#2677ec
#f6708b
1.54
#2677ec
#135766
1.9
#2677ec
#af616f
1.03
#2677ec
#af9c97
1.62
#2677ec
#58502c
1.89
#f6708b
#af616f
1.59

Image palette lettermark branding palette png

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