Logodesign graphicdesign lettermark branding palette

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Created at 02/03/2020 10:08

The palette consists of Light, Dark, Semi dark colors. Accent colors #2e7ebd and #d4b896. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C040C (darkest) to #CEC1BA (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #0C040C, #2E7EBD, #513431, #B97966, #CEC1BA, #D4B896

Palette Logodesign graphicdesign lettermark branding palette combines 6 color codes:

HEX: #2e7ebd, RGB: (46, 126, 189); HEX: #d4b896, RGB: (212, 184, 150); HEX: #0c040c, RGB: (12, 4, 12)

HEX: #b97966, RGB: (185, 121, 102); HEX: #cec1ba, RGB: (206, 193, 186); HEX: #513431, RGB: (81, 52, 49)

Simplified version of palette colors

Shade of Steel Blue, Tint of Tan, Tint of Black, Shade of Rosy Brown, Tint of Silver, Tint of Maroon

Color scheme was created by colorswall

Color codes in palette

Logodesign graphicdesign lettermark branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#2e7ebd	#2e7ebd	RGB(46, 126, 189)	—	—
#d4b896	#d4b896	RGB(212, 184, 150)	—	—
#0c040c	#0c040c	RGB(12, 4, 12)	—	—
#b97966	#b97966	RGB(185, 121, 102)	—	—
#cec1ba	#cec1ba	RGB(206, 193, 186)	—	—
#513431	#513431	RGB(81, 52, 49)	—	—

5 color pairs have low contrast and need improvement which may impact readability.