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Created at 02/03/2020 10:08
  0.28k

Logodesign graphicdesign lettermark branding palette

  • #2e7ebd
  • #d4b896
  • #0c040c
  • #b97966
  • #cec1ba
  • #513431
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The palette consists of Light, Dark colors. Accent colors #2e7ebd and #d4b896. Palette has Cool, Warm, Neutral colors temperature.

By lightness, this palette runs from #0C040C (darkest) to #CEC1BA (lightest). The lightness range is wide.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans warm.

HEX codes (sorted): #0C040C, #2E7EBD, #513431, #B97966, #CEC1BA, #D4B896

Palette Logodesign graphicdesign lettermark branding palette has combination of 6 codes colors:
HEX: #2e7ebd, RGB: (46, 126, 189); HEX: #d4b896, RGB: (212, 184, 150); HEX: #0c040c, RGB: (12, 4, 12)
HEX: #b97966, RGB: (185, 121, 102); HEX: #cec1ba, RGB: (206, 193, 186); HEX: #513431, RGB: (81, 52, 49)
Simplified version of palette colors
Tint of steelblue, Shade of tan, Shade of Black, Tint of rosybrown, Shade of Silver, Shade of Maroon
Color scheme was created by colorswall

Colors codes in palette

Logodesign graphicdesign lettermark branding palette color codes HEX, RGB information in table

Color HEX RGB Name Alternative name
#2e7ebd #2e7ebd RGB(46, 126, 189)
#d4b896 #d4b896 RGB(212, 184, 150)
#0c040c #0c040c RGB(12, 4, 12)
#b97966 #b97966 RGB(185, 121, 102)
#cec1ba #cec1ba RGB(206, 193, 186)
#513431 #513431 RGB(81, 52, 49)

Color Palette Contrast

5 color pairs have low contrast and need improvement which may impact readability.
Text Color Background Color Contrast Ratio
#2e7ebd
#b97966
1.23
#d4b896
#b97966
1.85
#d4b896
#cec1ba
1.07
#0c040c
#513431
1.81
#b97966
#cec1ba
1.99

Image palette Logodesign graphicdesign lettermark branding palette png

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