Brand identity lettermark branding professional logo
- Mikado Yellow#fac208
- Orange-Yellow (Crayola)#f9c66a
- Metallic Violet#641494
- Old Silver#848484
- Dark Vanilla#d7c3a2
- Dark Gunmetal#242132
Created at 12/27/2022 10:26
The palette consists of Light, Dark colors. Accent colors Mikado Yellow #fac208 and Metallic Violet #641494. Palette has Warm, Cool, Neutral colors temperature.
By lightness, this palette runs from #242132 (darkest) to #F9C66A (lightest). The lightness range is wide.
Saturation is mixed — 2 muted and 3 vivid out of 6 colors.
Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.
Overall temperature among swatches leans warm (3 of 6).
HEX codes (sorted): #242132, #641494, #848484, #D7C3A2, #F9C66A, #FAC208
Palette Brand identity lettermark branding professional logo combines 6 color codes:
HEX: #fac208, RGB: (250, 194, 8); HEX: #f9c66a, RGB: (249, 198, 106); HEX: #641494, RGB: (100, 20, 148)
HEX: #848484, RGB: (132, 132, 132); HEX: #d7c3a2, RGB: (215, 195, 162); HEX: #242132, RGB: (36, 33, 50)
Simplified version of palette colors
Shade of Gold, Tint of Burlywood, Tint of Indigo, Tint of Grey, Tint of Tan, Tint of Black
Color scheme was created by colorswall
Color codes in palette
Brand identity lettermark branding professional logo color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
|---|---|---|---|---|
| #fac208 | #fac208 | RGB(250, 194, 8) | Mikado Yellow | — |
| #f9c66a | #f9c66a | RGB(249, 198, 106) | Orange-Yellow (Crayola) | — |
| #641494 | #641494 | RGB(100, 20, 148) | Metallic Violet | — |
| #848484 | #848484 | RGB(132, 132, 132) | Old Silver | — |
| #d7c3a2 | #d7c3a2 | RGB(215, 195, 162) | Dark Vanilla | — |
| #242132 | #242132 | RGB(36, 33, 50) | Dark Gunmetal | — |
Color Palette Contrast
4 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
|---|---|---|
#fac208 | #f9c66a | 1.04 |
#fac208 | #d7c3a2 | 1.04 |
#f9c66a | #d7c3a2 | 1.08 |
#641494 | #242132 | 1.54 |
Image palette Brand identity lettermark branding professional logo png
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