Branding brand identity letter mark logomaker colours

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Created at 05/13/2020 14:22

The palette consists of Light, Semi dark colors. Accent colors #0bf4c4 and #4cf1cc. Palette has Cool colors temperature.

By lightness, this palette runs from #344C66 (darkest) to #4CF1CC (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 51°.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #0BF4C4, #12D0D3, #344C66, #4CF1CC, #718091, #B4BBC7

Palette Branding brand identity letter mark logomaker colours combines 6 color codes:

HEX: #0bf4c4, RGB: (11, 244, 196); HEX: #4cf1cc, RGB: (76, 241, 204); HEX: #12d0d3, RGB: (18, 208, 211)

HEX: #718091, RGB: (113, 128, 145); HEX: #b4bbc7, RGB: (180, 187, 199); HEX: #344c66, RGB: (52, 76, 102)

Simplified version of palette colors

Shade of Aquamarine, Shade of Aquamarine, Tint of Dark Turquoise, Tint of Slate Gray, Shade of Light Steel Blue, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Branding brand identity letter mark logomaker colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#0bf4c4	#0bf4c4	RGB(11, 244, 196)	—	—
#4cf1cc	#4cf1cc	RGB(76, 241, 204)	—	—
#12d0d3	#12d0d3	RGB(18, 208, 211)	—	—
#718091	#718091	RGB(113, 128, 145)	—	—
#b4bbc7	#b4bbc7	RGB(180, 187, 199)	—	—
#344c66	#344c66	RGB(52, 76, 102)	—	—

6 color pairs have low contrast and need improvement which may impact readability.