Identity logo design icon branding palette

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Created at 12/27/2019 11:50

The palette consists of Light, Dark, Semi dark colors. Accent colors #a4e18d and #04043b. Palette has Cool colors temperature.

By lightness, this palette runs from #04043B (darkest) to #CED8C9 (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

A varied palette: its hues are spread across about 142° of the color wheel.

Overall temperature among swatches leans cool (6 of 6).

HEX codes (sorted): #04043B, #2C3A4A, #6AC037, #71AD5E, #A4E18D, #CED8C9

Palette Identity logo design icon branding palette combines 6 color codes:

HEX: #6ac037, RGB: (106, 192, 55); HEX: #a4e18d, RGB: (164, 225, 141); HEX: #04043b, RGB: (4, 4, 59)

HEX: #71ad5e, RGB: (113, 173, 94); HEX: #ced8c9, RGB: (206, 216, 201); HEX: #2c3a4a, RGB: (44, 58, 74)

Simplified version of palette colors

Tint of Lime Green, Shade of Light Green, Shade of Midnight Blue, Tint of Medium Sea Green, Shade of Beige, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Identity logo design icon branding palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#6ac037	#6ac037	RGB(106, 192, 55)	—	—
#a4e18d	#a4e18d	RGB(164, 225, 141)	—	—
#04043b	#04043b	RGB(4, 4, 59)	—	—
#71ad5e	#71ad5e	RGB(113, 173, 94)	—	—
#ced8c9	#ced8c9	RGB(206, 216, 201)	—	—
#2c3a4a	#2c3a4a	RGB(44, 58, 74)	—	—

7 color pairs have low contrast and need improvement which may impact readability.