Brand branding typography logotype colors

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Created at 12/27/2019 12:03

The palette consists of Semi dark, Light, Dark colors. Accent colors #061c7e and Gray55 #8c8c8c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #2C2C2C (darkest) to #979EBD (lightest). The lightness range is moderate.

Saturation is mixed — 3 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 3°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #061C7E, #1F46F4, #2C2C2C, #7C8CF4, #8C8C8C, #979EBD

Palette Brand branding typography logotype colors combines 6 color codes:

HEX: #1f46f4, RGB: (31, 70, 244); HEX: #7c8cf4, RGB: (124, 140, 244); HEX: #061c7e, RGB: (6, 28, 126)

HEX: #8c8c8c, RGB: (140, 140, 140); HEX: #979ebd, RGB: (151, 158, 189); HEX: #2c2c2c, RGB: (44, 44, 44)

Simplified version of palette colors

Shade of Slate Blue, Tint of Cornflower Blue, Shade of Midnight Blue, Tint of Grey, Shade of Light Steel Blue, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand branding typography logotype colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1f46f4	#1f46f4	RGB(31, 70, 244)	—	—
#7c8cf4	#7c8cf4	RGB(124, 140, 244)	—	—
#061c7e	#061c7e	RGB(6, 28, 126)	—	—
#8c8c8c	#8c8c8c	RGB(140, 140, 140)	—	Gray55
#979ebd	#979ebd	RGB(151, 158, 189)	—	—
#2c2c2c	#2c2c2c	RGB(44, 44, 44)	—	—

5 color pairs have low contrast and need improvement which may impact readability.