Logotype branding brand typography colors

  • #04a4fc
  • #7cd4fc
  • #0463cc
  • #7c7c7c
  • #b7b7b8
  • #024896
  0.26k

Logotype branding brand typography colors has 6 colors, mostly blue. The lightest color is Light Sky Blue (#7CD4FC), the darkest Dark Slate Blue (#024896). Its strongest contrast pair is #024896 on #7CD4FC (5.3:1, WCAG AA).

Created at 12/29/2019 19:04
The palette consists of Light, Semi dark colors. Accent colors #04a4fc and #7c7c7c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #024896 (darkest) to #7CD4FC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #024896, #0463CC, #04A4FC, #7C7C7C, #7CD4FC, #B7B7B8

Palette Logotype branding brand typography colors combines 6 color codes:
HEX: #04a4fc, RGB: (4, 164, 252); HEX: #7cd4fc, RGB: (124, 212, 252); HEX: #0463cc, RGB: (4, 99, 204)
HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b7b7b8, RGB: (183, 183, 184); HEX: #024896, RGB: (2, 72, 150)
Simplified version of palette colors
Tint of Dodger Blue, Tint of Light Sky Blue, Shade of Royal Blue, Shade of Grey, Shade of Silver, Shade of Dark Slate Blue
Color scheme was created by colorswall

Color codes in palette

Logotype branding brand typography colors color codes HEX, RGB information in table

ColorHEXRGBNameAlternative name
#04a4fc#04a4fcRGB(4, 164, 252)——
#7cd4fc#7cd4fcRGB(124, 212, 252)——
#0463cc#0463ccRGB(4, 99, 204)——
#7c7c7c#7c7c7cRGB(124, 124, 124)——
#b7b7b8#b7b7b8RGB(183, 183, 184)——
#024896#024896RGB(2, 72, 150)——

Color Palette Contrast

6 color pairs have low contrast and need improvement which may impact readability.
Text ColorBackground ColorContrast Ratio
#04a4fc
#7cd4fc
1.64
#04a4fc
#7c7c7c
1.53
#04a4fc
#b7b7b8
1.35
#7cd4fc
#b7b7b8
1.21
#0463cc
#7c7c7c
1.37
#0463cc
#024896
1.54

Image palette Logotype branding brand typography colors png