Logotype branding brand typography colors

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Created at 12/29/2019 19:04

The palette consists of Light, Semi dark colors. Accent colors #04a4fc and #7c7c7c. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #024896 (darkest) to #7CD4FC (lightest). The lightness range is moderate.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

An analogous palette: its hues sit close together on the color wheel, within about 13°.

Overall temperature among swatches leans cool (4 of 6).

HEX codes (sorted): #024896, #0463CC, #04A4FC, #7C7C7C, #7CD4FC, #B7B7B8

Palette Logotype branding brand typography colors combines 6 color codes:

HEX: #04a4fc, RGB: (4, 164, 252); HEX: #7cd4fc, RGB: (124, 212, 252); HEX: #0463cc, RGB: (4, 99, 204)

HEX: #7c7c7c, RGB: (124, 124, 124); HEX: #b7b7b8, RGB: (183, 183, 184); HEX: #024896, RGB: (2, 72, 150)

Simplified version of palette colors

Tint of Dodger Blue, Tint of Light Sky Blue, Shade of Royal Blue, Shade of Grey, Shade of Silver, Shade of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Logotype branding brand typography colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#04a4fc	#04a4fc	RGB(4, 164, 252)	—	—
#7cd4fc	#7cd4fc	RGB(124, 212, 252)	—	—
#0463cc	#0463cc	RGB(4, 99, 204)	—	—
#7c7c7c	#7c7c7c	RGB(124, 124, 124)	—	—
#b7b7b8	#b7b7b8	RGB(183, 183, 184)	—	—
#024896	#024896	RGB(2, 72, 150)	—	—

6 color pairs have low contrast and need improvement which may impact readability.