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Created at 01/08/2023 17:05
Visual identity logo brand and corporate hex colors
- Palatinate Blue#3c2cd4
- Sandy Tan#fbdbb4
- Deep Koamaru#2d2a5c
- Middle Blue Purple#8c74c1
- Pale Silver#ccb2c0
- Gunmetal#292c44
The palette consists of Light, Dark colors. Accent colors Palatinate Blue #3c2cd4 and Sandy Tan #fbdbb4. Palette has Cool, Warm, Neutral colors temperature.
By lightness, this palette runs from #292C44 (darkest) to #FBDBB4 (lightest). The lightness range is wide.
Saturation is mixed — some muted swatches and some vivid accents.
Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).
Overall temperature among swatches leans cool.
HEX codes (sorted): #292C44, #2D2A5C, #3C2CD4, #8C74C1, #CCB2C0, #FBDBB4
Palette Visual identity logo brand and corporate hex colors has combination of 6 codes colors:
HEX: #3c2cd4, RGB: (60, 44, 212); HEX: #fbdbb4, RGB: (251, 219, 180); HEX: #2d2a5c, RGB: (45, 42, 92)
HEX: #8c74c1, RGB: (140, 116, 193); HEX: #ccb2c0, RGB: (204, 178, 192); HEX: #292c44, RGB: (41, 44, 68)
Simplified version of palette colors
Shade of Blue, Tint of navajowhite, Shade of midnightblue, Tint of mediumpurple, Tint of thistle, Shade of midnightblue
Color scheme was created by raccoon
Colors codes in palette
Visual identity logo brand and corporate hex colors color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #3c2cd4 | #3c2cd4 | RGB(60, 44, 212) | Palatinate Blue | — |
| #fbdbb4 | #fbdbb4 | RGB(251, 219, 180) | Sandy Tan | — |
| #2d2a5c | #2d2a5c | RGB(45, 42, 92) | Deep Koamaru | — |
| #8c74c1 | #8c74c1 | RGB(140, 116, 193) | Middle Blue Purple | — |
| #ccb2c0 | #ccb2c0 | RGB(204, 178, 192) | Pale Silver | — |
| #292c44 | #292c44 | RGB(41, 44, 68) | Gunmetal | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#3c2cd4 | #2d2a5c | 1.56 |
#3c2cd4 | #292c44 | 1.62 |
#fbdbb4 | #ccb2c0 | 1.48 |
#2d2a5c | #292c44 | 1.03 |
#8c74c1 | #ccb2c0 | 1.98 |
Image palette Visual identity logo brand and corporate hex colors png
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