Visual identity logo branding typography hex colors

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Created at 04/02/2020 13:06

The palette consists of Light, Semi dark colors. Accent colors #fcb434 and #422b61. Palette has Warm, Cool colors temperature.

By lightness, this palette runs from #422B61 (darkest) to #FCB434 (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 2 vivid out of 6 colors.

A varied palette: its hues are spread across about 133° of the color wheel.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #422B61, #573C6F, #815B4C, #C4AF9F, #EBA32D, #FCB434

Palette Visual identity logo branding typography hex colors combines 6 color codes:

HEX: #eba32d, RGB: (235, 163, 45); HEX: #fcb434, RGB: (252, 180, 52); HEX: #422b61, RGB: (66, 43, 97)

HEX: #815b4c, RGB: (129, 91, 76); HEX: #c4af9f, RGB: (196, 175, 159); HEX: #573c6f, RGB: (87, 60, 111)

Simplified version of palette colors

Shade of Orange, Tint of Orange, Shade of Dark Slate Blue, Shade of Sienna, Shade of Tan, Tint of Dark Slate Blue

Color scheme was created by colorswall

Color codes in palette

Visual identity logo branding typography hex colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#eba32d	#eba32d	RGB(235, 163, 45)	—	—
#fcb434	#fcb434	RGB(252, 180, 52)	—	—
#422b61	#422b61	RGB(66, 43, 97)	—	—
#815b4c	#815b4c	RGB(129, 91, 76)	—	—
#c4af9f	#c4af9f	RGB(196, 175, 159)	—	—
#573c6f	#573c6f	RGB(87, 60, 111)	—	—

5 color pairs have low contrast and need improvement which may impact readability.