Design branidentity modern branding colors

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Created at 12/27/2019 19:20

The palette consists of Light, Dark, Semi dark colors. Accent colors #1cacf6 and #932205. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #040C37 (darkest) to #FA9176 (lightest). The lightness range is wide.

Overall saturation feels vivid (higher chroma) — 67% of colors are vivid.

Some colors sit roughly opposite each other on the color wheel, giving the palette complementary contrast.

Warm and cool swatches are fairly balanced (3 warm, 3 cool).

HEX codes (sorted): #040C37, #1CACF6, #2D5633, #932205, #9F7355, #FA9176

Palette Design branidentity modern branding colors combines 6 color codes:

HEX: #1cacf6, RGB: (28, 172, 246); HEX: #fa9176, RGB: (250, 145, 118); HEX: #040c37, RGB: (4, 12, 55)

HEX: #9f7355, RGB: (159, 115, 85); HEX: #932205, RGB: (147, 34, 5); HEX: #2d5633, RGB: (45, 86, 51)

Simplified version of palette colors

Shade of Deep Sky Blue, Tint of Dark Salmon, Shade of Midnight Blue, Tint of Sienna, Tint of Dark Red, Shade of Dark Olive Green

Color scheme was created by colorswall

Color codes in palette

Design branidentity modern branding colors color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#1cacf6	#1cacf6	RGB(28, 172, 246)	—	—
#fa9176	#fa9176	RGB(250, 145, 118)	—	—
#040c37	#040c37	RGB(4, 12, 55)	—	—
#9f7355	#9f7355	RGB(159, 115, 85)	—	—
#932205	#932205	RGB(147, 34, 5)	—	—
#2d5633	#2d5633	RGB(45, 86, 51)	—	—

4 color pairs have low contrast and need improvement which may impact readability.