Packaging design brandidentity illustration

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Created at 05/18/2020 13:11

The palette consists of Light, Semi dark colors. Accent colors #f3c42c and #f4d43e. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #625218 (darkest) to #F4D43E (lightest). The lightness range is moderate.

Saturation is mixed — 2 muted and 3 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 4°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #625218, #625632, #938981, #C2B9B6, #F3C42C, #F4D43E

Palette Packaging design brandidentity illustration combines 6 color codes:

HEX: #f3c42c, RGB: (243, 196, 44); HEX: #f4d43e, RGB: (244, 212, 62); HEX: #625218, RGB: (98, 82, 24)

HEX: #938981, RGB: (147, 137, 129); HEX: #c2b9b6, RGB: (194, 185, 182); HEX: #625632, RGB: (98, 86, 50)

Simplified version of palette colors

Shade of gold, Tint of gold, Shade of darkolivegreen, Tint of Grey, Shade of Silver, Shade of darkolivegreen

Color scheme was created by colorswall

Color codes in palette

Packaging design brandidentity illustration color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#f3c42c	#f3c42c	RGB(243, 196, 44)	—	—
#f4d43e	#f4d43e	RGB(244, 212, 62)	—	—
#625218	#625218	RGB(98, 82, 24)	—	—
#938981	#938981	RGB(147, 137, 129)	—	—
#c2b9b6	#c2b9b6	RGB(194, 185, 182)	—	—
#625632	#625632	RGB(98, 86, 50)	—	—

5 color pairs have low contrast and need improvement which may impact readability.