Startup minimal b2b design colors palette

Created at 01/14/2023 13:38

The palette consists of Light, Dark colors. Accent colors Crystal #a1d5d8 and Maastricht Blue #041e36. Palette has Cool, Neutral colors temperature.

By lightness, this palette runs from #041E36 (darkest) to #D1D7DA (lightest). The lightness range is wide.

Saturation is mixed — 2 muted and 1 vivid out of 6 colors.

An analogous palette: its hues sit close together on the color wheel, within about 28°.

Overall temperature among swatches leans cool (5 of 6).

HEX codes (sorted): #041E36, #243444, #4AAEB2, #637E8D, #A1D5D8, #D1D7DA

Palette Startup minimal b2b design colors palette combines 6 color codes:

HEX: #4aaeb2, RGB: (74, 174, 178); HEX: #a1d5d8, RGB: (161, 213, 216); HEX: #041e36, RGB: (4, 30, 54)

HEX: #637e8d, RGB: (99, 126, 141); HEX: #d1d7da, RGB: (209, 215, 218); HEX: #243444, RGB: (36, 52, 68)

Simplified version of palette colors

Tint of Light Sea Green, Shade of Powder Blue, Shade of Midnight Blue, Shade of Slate Gray, Tint of Light Gray, Tint of Midnight Blue

Color scheme was created by palettespicker

Color codes in palette

Startup minimal b2b design colors palette color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#4aaeb2	#4aaeb2	RGB(74, 174, 178)	Verdigris	—
#a1d5d8	#a1d5d8	RGB(161, 213, 216)	Crystal	—
#041e36	#041e36	RGB(4, 30, 54)	Maastricht Blue	—
#637e8d	#637e8d	RGB(99, 126, 141)	Steel Teal	—
#d1d7da	#d1d7da	RGB(209, 215, 218)	Light Silver	—
#243444	#243444	RGB(36, 52, 68)	Gunmetal	—

5 color pairs have low contrast and need improvement which may impact readability.