Created at 02/11/2023 08:20
Messenger lettering gradient brand identity
Brandeis Blue
#0b71f6
French Sky Blue
#7eabfa
Air Force Blue (USAF)
#11348c
Rhythm
#787890
Gray (X11)
#bdbac4
Yankees Blue
#242c44
The palette consists of Light, Dark colors. Accent colors Brandeis Blue #0b71f6 and French Sky Blue #7eabfa. Palette has Cool, Neutral colors temperature.
Palette Messenger lettering gradient brand identity has combination of 6 codes colors:
HEX: #0b71f6, RGB: (11, 113, 246); HEX: #7eabfa, RGB: (126, 171, 250); HEX: #11348c, RGB: (17, 52, 140)
HEX: #787890, RGB: (120, 120, 144); HEX: #bdbac4, RGB: (189, 186, 196); HEX: #242c44, RGB: (36, 44, 68)
Simplified version of palette colors
Tint of royalblue, Shade of cornflowerblue, Tint of darkslateblue, Tint of slategrey, Tint of Silver, Shade of midnightblue
Color scheme was created by raccoon
Colors codes in palette
Messenger lettering gradient brand identity color codes HEX, RGB information in table
| Color | HEX | RGB | Name | Alternative name |
| #0b71f6 | #0b71f6 | RGB(11, 113, 246) | Brandeis Blue | — |
| #7eabfa | #7eabfa | RGB(126, 171, 250) | French Sky Blue | — |
| #11348c | #11348c | RGB(17, 52, 140) | Air Force Blue (USAF) | — |
| #787890 | #787890 | RGB(120, 120, 144) | Rhythm | — |
| #bdbac4 | #bdbac4 | RGB(189, 186, 196) | Gray (X11) | — |
| #242c44 | #242c44 | RGB(36, 44, 68) | Yankees Blue | — |
Color Palette Contrast
5 color pairs have low contrast and need improvement which may impact readability.
| Text Color | Background Color | Contrast Ratio |
#0b71f6 | #7eabfa | 1.93 |
#0b71f6 | #787890 | 1.03 |
#7eabfa | #787890 | 1.86 |
#7eabfa | #bdbac4 | 1.2 |
#11348c | #242c44 | 1.24 |
