Created at 02/16/2023 12:40

Brand identity design icon logo designer branding and palette

Azure

#048efb

Vista Blue

#7d9ff1

Indigo (Rainbow)

#283a70

UCLA Blue

#5b6b9e

Blue Bell

#9aa4cf

Dark Lava

#4c3c2c

The palette consists of Light colors. Accent colors Azure #048efb and Dark Lava #4c3c2c. Palette has Cool, Warm colors temperature.

By lightness, this palette runs from #4C3C2C (darkest) to #7D9FF1 (lightest). The lightness range is moderate.

Saturation is mixed — some muted swatches and some vivid accents.

Some hue pairs sit near complementary positions — you may read this as complementary contrast (loose heuristic).

Overall temperature among swatches leans cool.

HEX codes (sorted): #048EFB, #283A70, #4C3C2C, #5B6B9E, #7D9FF1, #9AA4CF

Palette Brand identity design icon logo designer branding and palette has combination of 6 codes colors:

HEX: #048efb, RGB: (4, 142, 251); HEX: #7d9ff1, RGB: (125, 159, 241); HEX: #283a70, RGB: (40, 58, 112)

HEX: #5b6b9e, RGB: (91, 107, 158); HEX: #9aa4cf, RGB: (154, 164, 207); HEX: #4c3c2c, RGB: (76, 60, 44)

Simplified version of palette colors

Tint of dodgerblue, Shade of cornflowerblue, Tint of darkslateblue, Shade of royalblue, Tint of lightsteelblue, Tint of saddlebrown

Color scheme was created by palettespicker

More palettes with:

Colors codes in palette

Brand identity design icon logo designer branding and palette color codes HEX, RGB information in table

5 color pairs have low contrast and need improvement which may impact readability.