Brand identity design branding icon colours

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Created at 12/30/2019 20:23

The palette consists of Light, Dark colors. Accent colors #fbfb04 and #940c04. Palette has Warm, Neutral colors temperature.

By lightness, this palette runs from #242010 (darkest) to #FBFB04 (lightest). The lightness range is wide.

Saturation sits in a moderate mid-range, averaging 66% across the palette.

An analogous palette: its hues sit close together on the color wheel, within about 57°.

Overall temperature among swatches leans warm (4 of 6).

HEX codes (sorted): #242010, #940C04, #B7655B, #F0EDDF, #FAF46C, #FBFB04

Palette Brand identity design branding icon colours combines 6 color codes:

HEX: #fbfb04, RGB: (251, 251, 4); HEX: #faf46c, RGB: (250, 244, 108); HEX: #940c04, RGB: (148, 12, 4)

HEX: #b7655b, RGB: (183, 101, 91); HEX: #f0eddf, RGB: (240, 237, 223); HEX: #242010, RGB: (36, 32, 16)

Simplified version of palette colors

Shade of Yellow, Tint of Khaki, Tint of Dark Red, Shade of Indian Red, Shade of Old Lace, Tint of Black

Color scheme was created by colorswall

Color codes in palette

Brand identity design branding icon colours color codes HEX, RGB information in table

Color	HEX	RGB	Name	Alternative name
#fbfb04	#fbfb04	RGB(251, 251, 4)	—	—
#faf46c	#faf46c	RGB(250, 244, 108)	—	—
#940c04	#940c04	RGB(148, 12, 4)	—	—
#b7655b	#b7655b	RGB(183, 101, 91)	—	—
#f0eddf	#f0eddf	RGB(240, 237, 223)	—	—
#242010	#242010	RGB(36, 32, 16)	—	—

4 color pairs have low contrast and need improvement which may impact readability.